It's no surprise that diversity has been a growing topic across the United States this past year, with 76% of organizations declaring it a stated value, according to PwC's Global Diversity & Inclusion Survey. As the nation becomes more diverse, insurance agencies should identify ways to optimally serve cross-cultural communities. Agencies that understand the importance of serving diverse communities will experience growth if they thoughtfully plan an outreach strategy and intentionally make decisions and changes. Whether you are already taking steps or just beginning the process, the eight ideas presented above can help grow your agency across diverse cultures. Growing while serving diverse cultures is new to many agencies. Remember to start small, keep an open mind, and stay authentic to yourself and your agency. Serving diverse cultures and communities is an important topic and conversation insurance agents need to have to continue their growth in 2021 and beyond. The American Insurance Marketing & Sales Society (AIMS) and Certified Professional Insurance Agent (CPIA) seminars encourage these types of valuable discussions so members can learn from one another. The AIMS Society offers programs and services that help insurance agents build their marketing and sales expertise. To learn more about the AIMS Society, visit www.aimssociety.org. Keep reading...
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