A report from BI Intelligence shows that each social media platform has created a unique identity due to the varying demographics of different platforms. For agents, this means not only developing a strong social media marketing strategy, but developing a more specialized tactics for each platform, depending on the target...
Although websites such as Pinterest, Facebook and LinkedIn can help make a business more successful, insurers, producers and other insurance entities need to protect themselves from the many risks social media can pose by creating and enforcing an effective social-media policy.