While consumers have become much more discerning around price price is not the only factor in their purchase decision. More and more customers are willing to pay more for a better customer experience.
Consumer reviews of businesses, products and service is growing its influence over other consumers action than ever before. Apps like Yelp, Foursquare, Around Us and more are built around the idea that sharing our opinions is a part of social engagement.
At 76.6 million, millennials are the country's largest generation and also the fastest-growing consumers and employees. They bring $1.68 trillion in purchasing power to the table, according to the U.S. Census Bureau. Smart agencies will develop a plan to attract, serve and retain these individuals, as they will have a...