Consumer reviews of businesses, products and service is growing its influence over other consumers' action than ever before. Apps like Yelp, Foursquare, Around Us and more are built around the idea that sharing our opinions is a part of social engagement.
A 2013 study by BrightLocal, a marketing firm specializing in SEO, found 85% of consumers say they read online reviews for local businesses. Before forming an opinion of a business, 67% of consumers read six or fewer reviews, up from 52% in 2012—which means those reviews are more powerful than ever.
The history of online marketing can be broken into three phases: The first monitored your brand. The second phase addressed negative comments, resolved issues and implemented transparency.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
