Search Results

Here are five ways to use social media to get the most out of your insurance content marketing efforts.

Not sure how to get started on social media? Overwhelmed by the options or the perceived time soak? Help is here.

Social media provides insurance agents and carriers with an opportunity to develop and deepen personal relationships by engaging with those they may never meet face-to-face.

Social media provides insurance agents and carriers with an opportunity to develop and deepen personal relationships by engaging with those they may never meet face-to-face.

Last weeks announcement from Esurance that the insurer will be offering discounts to customers in Texas who like the personal auto insurer on Facebook may turn out to be a gimmick that draws more discussion than results. Or, it may be the start of a trend among insurers to use...

Last weeks announcement from Esurance that the insurer will be offering discounts to customers in Texas who like the personal auto insurer on Facebook may turn out to be a gimmick that draws more discussion than results. Or, it may be the start of a trend among insurers to use...

Although the technologies, demographics and laws concerning social media continue to change and develop, the use and usefulness of social media content in evaluating insurance claims are here to stay.

Social media usage has risen in all age groups, and the large swaths of information posted by individuals reflect preferences, lifestyles, habits, and, in some cases, neuroses. Insurers can use this mounting social data to create a real-time risk profile while shaping more effective claims and underwriting operations.