For some it's a battle, for others it's a complement. The direction of personal lines insurance is a source of continuing debate as insurers define and hone their channel strategies between agent-based sales and direct to the consumer.
A conference for insurance/financial marketing executives on "branding in the age of the social Web" will be held Sept. 28-30 in Chicago, the Springfield, Va.-based Aartrijk firm announced.
In an environment where competition drives ever more sophisticated functionality and customer expectations are increasing, insurers are deploying enhanced features to help draw traffic to their Web si
Geico Sues Google, Yahoo Over Trademark LinkingBy Michael HaNU Online News Service, May 20, 3:16 p.m. EDT?Auto insurer Geico is suing the giant Internet search-engine ...