Although less than a quarter of independent agents and brokers responding to a recent survey are using social networking in their marketing plans, almost 20 percent are considering it.
Although less than a quarter of independent agents and brokers responding to a recent survey are using social networking in their marketing plans, almost 20 percent are considering it.
Twenty percent of agents and brokers in a reader poll said they are considering using social networking for marketing, but less than 25 percent currently employ it, according to an exclusive American Agent & Broker survey.
Have you ever taken some clients out for golf? Do you periodically send your customers and prospects newsletters that offer tips on safety, ways to save on premiums or information on new products? Well, that's all social networking.
Happy 40th birthday to the Internet! While its true moment of birth has been debated, many accounts put the date at Sept. 2, 1969, when a team of engineers developed the ARPANET.
Celebrating 80 Years By George NordhausWe certainly have seen changes in the way insurance is sold. I have been around the independent insurance arena as ...
We may not notice all the changes that have taken place over the last decade unless we dial the clock back to 1999 and remember what life was like then for insurance IT.