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Social media has created a conversation between you and your customers. Are you just talking to yourself?

Social media has created a conversation between you and your customers. Are you just talking to yourself?

Aartrijk Brand Camp 2012, hosted by Peter van Aartrijk and Tony Wessling, was a day-and-a-half immersion into the world of branding.

Aartrijk Brand Camp 2012, hosted by Peter van Aartrijk and Tony Wessling, was a day-and-a-half immersion into the world of branding.

Can you imagine a world where there are no traffic accidents? What would such a world mean to the hundreds of personal lines insurance carriers that offer personal auto coverage?

Seven takeaways from Aartrijk Brand Camp 2012. Key word? Authenticity.

It may not "pay" right away, but ignoring social media will eventually leave you in the dust.

It may not "pay" right away, but ignoring social media will eventually leave you in the dust.