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"articles": [
{
"uri": "/2017/08/07/strategies-for-independent-agencies-to-convert-purchased-internet-leads/",
"title": "Strategies for independent agencies to convert purchased internet leads",
"byline": "Stuart Ganis",
"kicker": "News",
"prettyDate": "August 07, 2017",
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"summary": "How do insurance agents succeed with purchased internet leads?",
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{
"uri": "/2016/02/22/what-makes-your-agency-different-from-the-competit/",
"title": "What makes your agency different from the competition?",
"byline": "Stuart Ganis",
"kicker": "Commentary",
"prettyDate": "February 22, 2016",
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"summary": "If you need the lowest price to sell something, you're not a salesperson.",
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{
"uri": "/2016/02/15/3-reasons-that-new-piece-of-technology-wont-make-a-difference/",
"title": "3 reasons that new piece of technology won’t make a difference",
"byline": "Stuart Ganis",
"kicker": "Commentary",
"prettyDate": "February 15, 2016",
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"summary": "No matter your agency strategy, you need tools. More importantly, you need people that use them effectively and consistently. Here's three reasons why your tools fail.",
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{
"uri": "/2016/01/25/4-adjustments-that-help-convert-online-leads/",
"title": "4 adjustments that help convert online leads",
"byline": " Stuart Ganis ",
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"summary": "Finding the right people, sales process and tools to manage your online lead campaigns will help your team embrace online client acquisition and grow your business.",
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"uri": "/2015/08/04/why-agencies-should-pay-attention-to-the-mobile-insurance-consumer/",
"title": "Why agencies should pay attention to the mobile insurance consumer",
"byline": "Stuart Ganis",
"kicker": "News",
"prettyDate": "August 04, 2015",
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"summary": "Consumers who shop on mobile devices for auto insurance are no different than desktop consumers of the same age. In fact, those shopping for insurance were shown to have the same intent to request quotes and buy coverage as desktop users.",
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{
"uri": "/2015/07/10/producers-3-ways-to-jumpstart-your-sales-process/",
"title": "Producers: 3 ways to jumpstart your sales process",
"byline": " Stuart Ganis ",
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"prettyDate": "July 10, 2015",
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"summary": "The sales process is the most important process in the agency, because if you dont acquire new clients, your growth will be non-existent.",
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"uri": "/2015/07/10/producers-3-ways-to-jumpstart-your-sales-process/",
"title": "Producers: 3 ways to jumpstart your sales process",
"byline": "Stuart Ganis",
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"prettyDate": "July 10, 2015",
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"summary": "The sales process is the most important process in the agency, because if you dont acquire new clients, your growth will be non-existent.",
"body": null
},
{
"uri": "/2015/05/15/how-to-maximize-the-value-of-your-agency/",
"title": "How to maximize the value of your agency",
"byline": " Stuart Ganis ",
"kicker": "Commentary",
"prettyDate": "May 15, 2015",
"timeToRead": "4 minute",
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"summary": "Before selling your agency, increase the cash flow available to the buyer.",
"body": null
},
{
"uri": "/2015/05/15/how-to-maximize-the-value-of-your-agency/",
"title": "How to maximize the value of your agency",
"byline": "Stuart Ganis",
"kicker": "Commentary",
"prettyDate": "May 15, 2015",
"timeToRead": "4 minute",
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"authors": [
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],
"summary": "Before selling your agency, increase the cash flow available to the buyer.",
"body": null
},
{
"uri": "/2015/04/20/4-ways-to-increase-online-lead-conversions/",
"title": "4 ways to increase online lead conversions",
"byline": " Stuart Ganis ",
"kicker": "Slideshow",
"prettyDate": "April 20, 2015",
"timeToRead": "4 minute",
"image": {
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"authors": [
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"name": "Stuart Ganis"
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],
"summary": "The phone isn't ringing--because customers are buying online. Here are four steps to grow and write profitable business from online leads.",
"body": null
}
]
}
}