Sales & Marketing

Trust, commitment, communication, compatibility: They're the building blocks for any relationship, whether it's a friendship, marriage, or the unique bond between an independent agent or broker and the insurers they represent.

It's easy to get depressed about the bad economic news in the media, but sometimes the news can be downright bizarre.

In the insurance sales process we often talk about the need to gather information before providing solutions to a problem. Otherwise, there is a chance our solutions and the prospect's problems are a mismatch.

A penny saved can be worth a lot more in business. When an insurance agency saves a penny through better carrier compensation, it can be worth a dime or even more.

"When the economy gets tough, the tough get marketing." As we all know, the economy is going through troubling times.

Phil Knight, NIKE co-founder and chairman, has referred to one of the most recognizable professional basketball players of all time as ''brand Michael Jordan.''

Juan Andrade exclusively speaks to AA&B on his new role.

James Gosselink, Curtis Pearsall, Mike Herzak, Marty Lebson and Ronald Stauffer elected officers.