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Providing great customer service can make any business stand apart from its peers, but in a relationship-based industry like insurance, that especially rings true. Each interaction with a customer — whether it is receiving a complaint, filing a claim or making a purchase — is an important chance to prove the service you provide is worthwhile and, in turn, foster customer loyalty.
Some interactions can be especially difficult, and it's integral that those who communicate directly with customers are careful to use positive phrasing language that directs even the tensest calls toward pleasant, productive interactions that leave the customer satisfied with the service they received.
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