When it comes to the overall current state of business, 88% of agency owners surveyed described it as "good" or "excellent," but that doesn't mean they haven't encountered challenges. (Credit: Zoran Pucarevic/Shutterstock.com)
The ability to form close personal relationships with clients and to provide a higher level of customer engagement are the top reasons independent agencies believe they are able to outpace larger competitors, according to an independent agency owners survey from Keystone Agency Partners (KAP) and The Harris Poll. The survey displays the importance of these aspects to customers, as the majority of owners polled (52%) said their independent agency always/often wins business against national brokerages, and only 8% said they always/often lose the business.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
