It's incredibly clear employees' perceptions of work have changed over the course of the pandemic, but keeping employees engaged was already a struggle for employers long before COVID hit.
In a recent session at the SHRM Talent Conference, Christina Zurek, insights & strategy leader with ITA Group, explored how employers can better understand employees' needs and create a strategy to engage them.
"In 2018, we were starting to hear about the war for talent that was coming," Zurek said. Her firm partnered with a research group to survey workers and find out what actually motivates and retains employees. They first surveyed employees in 2018, and then again in late 2021. "At the highest level, we confirmed all the dismal stats we'd been hearing. Almost half were interested in jobs at other companies, and 30% planned to leave within the next year. It feels bad now, but it was still bad back then."
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