Lemonade's acquisition of pay-per-mile car insurance company Metromile. In six short years, Lemonade has deftly combined a focus on customer-centric technology, partnerships and now M&A to effectively shake up the insurance landscape. (Credit: Pixel-Shot/Adobe Stock) Lemonade's acquisition of pay-per-mile car insurance company Metromile. In six short years, Lemonade has deftly combined a focus on customer-centric technology, partnerships and now M&A to effectively shake up the insurance landscape. (Credit: Pixel-Shot/Adobe Stock)

The term "insurtech challengers" has been bandied about repeatedly amongst traditional insurers the past few years — but the strides that many of these newer and more technologically advanced entrants to the game have been making in recent years could soon put the challenger label to rest: Insurtechs are not here to take part, they're making innovative leaps and taking bold risks with an eye to take over.

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