The four steps presented here should make the playbook of any organization with the focus and commitment needed to fail at building a digital insurance platform. (deagreez/Adobe Stock) The four steps presented here should make the playbook of any organization with the focus and commitment needed to fail at building a digital insurance platform. (deagreez/Adobe Stock)

Consumer digital adoption trends and disruptive service models shuffled the deck for P&C insurers in 2020. But just as in other industries, established insurance brands can rest easy. Digital-first challengers never really stand a chance against entrenched, name-brand incumbents like Blockbuster and Sears. Or do they?

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