Will there be a more varied mix of distribution channels for P&C in the future? (Photo: Shutterstock)
A great deal of activity is underway by insurers investigating or implementing new distribution channels. For every line of business across property & casualty (P&C) insurance, there are compelling reasons to expand distribution beyond the tried and true channels. This is not to say that agent/broker channels or the direct distribution models are less important or going away. It is more about reaching new segments, addressing new customer expectations, and meeting customers at their point of need.
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