Micro-moments are the critical touchpoints within today's consumer journey. (Photo: Shutterstock)
Digital consumerism is a train that can't be stopped, and in fact, the global pandemic has accelerated it. Many businesses spent months working remotely. Company leaders have learned that this is a tenable option for the long term. Buyers became used to the luxury and convenience of services that can meet them where they are. Or in the case of COVID-19, where they are stuck.
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