It is more important than ever to tailor the user experience and interaction with your brand. (Photo: Shutterstock) It is more important than ever to tailor the user experience and interaction with your brand. (Photo: Shutterstock)

The insurance industry has changed dramatically over the last decade. An alphabet soup of innovative ideas — from AI and IoT to RPA and UBI — have advanced an understanding of the possibilities of personal lines insurance. Combine that with a well-informed consumer base that is equipped to change course and reverse shopping decisions at a moment's notice, and it is clear that things are moving fast.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.