Technology should be about transforming the business and driving better outcomes. (Photo: Shutterstock)

Journalism 101 classes teach that a provocative headline is necessary to attract readers. Today, many news outlets are taking that to a high art form. Current journalism aside, my guess is that the above headline drew some insurance industry skeptics to read further. Others just deleted the link because their belief is that commercial lines insurers are stuck in the 1980s, and the headline is hype. But, hopefully, more were curious or even down-right happy to read what this headline really means, not only to the commercial insurance industry, overall but to their own company.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.