Insurance is not simply a piece of paper, a contract or a simpletransaction.

Insurance is trust, relationships and peace of mind.

Financial vs. emotional

Do these events sound financial to you? A fire destroys ahome. A four car pile-up injures several people. Abusiness gets sued for a defective product. An employee has aserious injury. A wife and son are left without a father.

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Would you describe these events as financial or emotional? Youcould argue both and you may be correct, but I will contend thatinsurance will always be at its core and emotional product.

When you buy insurance you are not just buying a piece of paperwith written promise. When you buy insurance you have justpurchased the peace of mind that when a bad situation occurs you will beprotected.

You are buying the assurance that someone on the other end ofthe phone or across the desk actually cares about yourwell-being.

For most people, their largest assets include; their futureearning potential, life time savings and property they own. These assets could range from thousands to millions ofdollars.

Do you really feel comfortable puttingyour livelihood on the line based on a 15-minute phonecall with someone across the country?

Do they know anything about you? Do they want the best for you?Do they listen? Will they be there for you at your time ofneed?

Qualified insurance agent with best intentions

You need to find a qualified insurance agent with youbest intentions in mind. Someone with a heart of ateacher.

Let's face it. Insurance is not an exciting topic. It'scomplicated, expensive and can be frustrating.

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It's also one of the most important products you will everbuy.

So, why do most people view insurance as a transactionalproduct? Because the insurance industry has trained consumers toview it as such.

• “Save 10%.”
• “15 minutes.”
• “Get a quick quote.”
• “Apples to apples.”

All of these terms are used every day by insurance companies andagents. It's catchy, easy for the consumer to understand and takeslittle effort.

I been have been guilty myself.

Stop being an order-taker & start being an educator

Not out of ego, but out of concern for our clients.

There is too much on the line.

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Not just for client's financial well-being, that part isassumed. Insurance professionals need to focus on their client'semotional well-being.

Insurance has never and will never be a strictly a financialproduct.

Brent Kelly is a keynotespeaker, trainer, coach, and certified partner with the JohnMaxwell Team. He provides inspirational and purposeful businessgrowth for insurance professionals. You can connect with himat www.brentmkelly.com or email himat [email protected].