They may like you, your agency, or your funny commercial, but they don’t like insurance.
When I attended my very first insurance training course back in 2000, the instructor said something to us I will never forget. He said, ”Congratulations, you get to sell a product that nobody likes, understands, thinks is too expensive, and only use when something bad happens.” Talk about a kick in the pants for a young guy getting ready to take on the world.
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