We conducted a small survey of personal lines insurance agents to see who's purchasing internet leads and learned that most agents have purchased internet leads in the past, but 60% of them no longer do.
It was a small sample of 200 agencies and nearly 86% said they purchased leads in the past, but only 31% of them still do today. The biggest reason for no longer buying them was price and quality. Anyone who has ever purchased internet leads knows the drill.
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