It used to be, when consumers became frustrated with a business orservice, their limited options included complaining to managementor contacting the local Better Business Bureau.

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Today's business professionals may have good reason to waxnostalgic for those low-tech solutions to customer complaints asthe digital age has provided each of us with the power to fire offa potentially business-killing social media comment or online review just asfast as we can tap or type.

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In the same vein, once businesspeople (including agents andadvisors) make peace with the power of online reviews, they canturn them into a powerful tool or lead generation and growth.

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Below is an infographic from WebsiteBuilder.org that illustrates thefar-reaching impact of online customer reviews along with who readsthem and where people look for reliable opinions from fellowconsumers.

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Here is a new infographic from WebBuilder.com that illustrates the far-reaching impact of online customer reviews, who reads them, and where they look for reliable opinions from their fellow consumers.

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