It used to be, when consumers became frustrated with a business orservice, their limited options included complaining to managementor contacting the local Better Business Bureau.
|Today's business professionals may have good reason to waxnostalgic for those low-tech solutions to customer complaints asthe digital age has provided each of us with the power to fire offa potentially business-killing social media comment or online review just asfast as we can tap or type.
|In the same vein, once businesspeople (including agents andadvisors) make peace with the power of online reviews, they canturn them into a powerful tool or lead generation and growth.
|Below is an infographic from WebsiteBuilder.org that illustrates thefar-reaching impact of online customer reviews along with who readsthem and where people look for reliable opinions from fellowconsumers.
|Want to continue reading?
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