First things first. Sending a cold email to a prospect before calling them doesn't "warm" them up.
The definition of a warm lead is when a prospect is raising their hand. That's it.
How many times have you sent an email out, tracked it with tools that told you when the prospect opened the email only to call them and have them still give you some sort of blow-off or stall? I'm betting a lot!
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.