You can't love part of sales. It's all or nothing.

|

You want to be a salesperson, you just don't want to have toprospect. You don't want to interrupt people, and you don't likebothering them.

|

Creating opportunities

If you don't like prospecting, you don't like selling. Sellingrequires that you create new opportunities, and prospecting is howyou do that work.

|

You want to a be a salesperson, but you only want to sellsomething that your prospective clients really want. You only wantto sell to people who are already trying to buy what you sell. Thisbelief makes you an order-taker, not a salesperson. There's alot of talk about salespeople being replaced by technology in thefuture, and the people in sales who suffer from this belief will bethe first to be replaced.

|

Selling is conversations about the future

You want to be a salesperson, but you don't want to have to askpeople to make commitments. You want them to tell you they'reready to take the next step. Selling is conversations about thefuture, creating a preference for you and your solution, and it ismost definitely about gaining commitments. There is no waiting insales, least of all waiting for your dream client to ask if you areready for them to buy.

|

You want to be a salesperson, but you want to communicate withpeople over email because you are more comfortable whenyou have time to carefully consider every word, making everycommunication just right. Email is a necessary but inferiormedium when it comes to selling. It doesn't allow for the kind ofcommunication necessary to sell,including collaboration, building consensus,and resolving concerns. If you want to be a salesperson,you're going have to engage in more effective mediums.

|

Manging problems, challenges

You want to be a salesperson, but you don't want to deal withthe big issues that prevent your prospective clients fromgenerating the results they need. You don't want to deal with alltheir problems. If you don't like dealing with conflict, youaren't going to love being a salesperson. Selling comes with acertain amount of healthy conflict. If you don't want to manageproblems, challenges and conflicts, you aren't in sales.

|

You want to be a salesperson, but only if you can dothe consulting part without having any responsibility tosell what your company sells. If you want to give your advicewithout having to deliver results, start an advice column. Younever have to sell anyone anything that won't serve them, but youalso don't need to spend time advising people who can't or won'tbuy what you sell.

|

Related: How to sell insurance products people believe theydon't need

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.