You think you want more sales right now. You think you wantfaster sales right now.

But what you really want is to know that you can reliablyproduce revenue. That you can spot opportunities and turn thoseopportunities into revenue and increased wallet share withtargeted customers.

So take your time to do things right.

Be unexpected and delightful

Don't just whip together a marketing campaign and expect to get amazingresults. Invest in being unexpected and delightful.

What could you do that would convince your ideal customerthat you're not just like everyone else?

That person you so desperately want to speak with is beinghounded with emails and letters, notes and marketing campaigns byeveryone else in your industry.

Did you know that the average senior executive gets 30 new salespitches a day?

It's not a numbers game after all. At least nota volume of numbers game.

It's about quality

It's about quality and having something amazing to say. And whenyou master that, providing extraordinary value, you gofast. Because now you have a process for generating a lifetimeof revenue.

You're not hoping that your last-ditch,throw-everything-at-the-wall-and-see-what-sticks sales plan willwork.

You've been thoughtful enough to know that it will.

Related: 7 ways to create credibility and establish trustwith prospects