Planning your marketing strategy is an essential process in any agency's success, but pairing the right technology tools to that strategy is successful execution.
When planning your marketing strategy, understand your goals. Are you looking to generate new clients? Are you looking to retain your existing clients? Are you hoping to cultivate and strengthen your client relationships to ultimately grow the lifetime value of those clients to your agency? Let's look at some of the basic tools every agency should adopt.
We've talked in the past about how 65% of your business comes from your existing customers. That it can cost upwards of 10 times more money to acquire new customers than it does to maintain the ones you currently have. So, you may feel generating new clients shouldn't be your focus but you might be a new agency that just building your client base and acquiring customers is your only focus.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
