I don't know about you, but I get a little twitchy when I seeunread messages in my inbox. In fact, I often get an overwhelmingcompulsion to stop everything and check them out immediately.
|After all, my prospects might be ready to close the deal. Or,they have an important question I need to answer right away.
|Sound familiar? The truth is, most of us do suffer from emailaddiction. But in reality, what we're suffering from is dopamineaddiction.
|E-mail addiction is a real problem
I know. I know. I sound pretty smart with all this brainresearch I've been quoting this past year. But, since it's highlylikely that you haven't been reading the latest neurosciencestudies, let me clarify what I mean.
|Dopamine is a brain hormone that starts us seeking — looking outthere for something — and keeps us doing it.
|Related: Are referral leads waiting in yourinbox?
|If we're anticipating something and we're not sure when it'scoming, our dopamine system is immediately triggered. That's whywe're compelled to check e-mails if we're waiting to hear back fromprospects.
|Here's another thing you need to know about our dopamine system.It gets activated when it gets a cue such as a notification orsound.
|Like Pavlov's dogs, we start salivating. We can't wait a secondlonger — for whatever it is we're lusting after. We need tointerrupt what we're doing and find out what just happened.
|Are you killing your sales productivity?
The worst thing is, when dopamine takes control of our brains,our productivity tanks. So does is our mental sharpness.
|In one study, Dr. Glen Wilson, a psychiatrist at LondonUniversity, found that constantly checking emails and texts reducedwomen's IQ by 5%.
|But for guys it was even worse. They lost 15 IQ points. That's awhole lot worse than the 4 point fall in IQ that you get fromsmoking pot.
|If you want to be a smarter salesperson — and get more donein less time, then you need to kick the e-mail, or should I saydopamine addiction.
Here are several ways I control mine:
First off, batch your e-mail checking.Set a couple times during the day to look at and respond to emails.Believe me, you won't lose a deal because it took you an hour torespond.
|Secondly, turn off all notifications— on both your computer and cell phone. The pings, the music,the numbers. All of it. This has been a godsend for me. I don'tkeep checking things any more. Instead, I keep my focus on the workthat needs to get done.
|Fortunately, the urges do lessen but it's an ongoing battle thatwe have to fight one day at a time. Take a stand. Refuse to letdopamine rule your life. It really does make a difference.
|Want to continue reading?
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