At 76.6 million, there are more millennials (born between1981-1997, according to the Pew Research Center) than any other generation.Insurance agents need to know how to target this growingdemographic, which holds $1.68 trillion in purchasingpower.
|Millennial consumers want insurance companies that provide theclient-centric experience that they have become accustomed to,according to Applied Systems' “Why Millennials Matter” report. However,millennials still highly value in-person or over-the-phoneexperience with an agent. Below, a summary of findings from thereport:
|Related: 12 'types' of millennials every sales pro shouldknow
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