Millennials are the largest and mosteducated generation in the U.S., and they’re changing the worldlike never before. Which is why it’s surprising to learn that theyare also the most underinsured generation, a striking factwhich also presents a big opportunity for advisors.

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Last year, a survey fromInsuranceQuotes.com revealed that roughly one in fouradults aged 18 to 29 do not have health insurance. In addition,millennials are also the least likely age group to have other basictypes of insurance like auto, life, homeowners, renters anddisability.

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To best market all types of insurance to millennials, it’s importantto first address the questions they have as well as educating themon what they might not know. Being part of the most educatedgeneration in the U.S. means that millennials are hungry forknowledge, and that means they want to know all they can about aproduct before they make a purchase.

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Here are five important things this age group should know aboutinsurance.

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millennial woman

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(Shutterstock)

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1. That they need it.

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It’s a simple enough fact, but one that many millennials quickly overlook: Do they feelthey are just too young to have health or financial crises, don’thave enough assets to protect or feel insurance is only for thosemore established? No matter what their objection is, the factremains that everyone needs some type of basic insurance, andmillennials are no exception.

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millennials in a casual office

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(Shutterstock)

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2. That it can be affordable.

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Just like their older, more established counterparts,millennials may be surprised to find that insurance rates on avariety of products are more than affordable – in some cases, just as muchas a daily Starbucks run. Sometimes all it takes to sell someone onthe idea of insurance is showing them the coverage and protectionthey can receive for the surprisingly low rate they would bepaying.

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group of millennials at a cafe

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(Shutterstock)

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3. Insurance is a better support plan than relying onanyone else.

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The millennial generation is also part of the "boomerang" generation, the trend of youngadults moving back home after college or relying on other types offamily financial support. This generation of young adults typicallyhas parents who are willing and able to help them out or bail themout of sticky situations. That may mean that because they have asafety net, they are unaware on how insurance policies can helpthem. A traditional insurance policy is always a better answer thanhaving to depend on family for financial assistance during toughtimes.

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list of different kinds of insurance

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(Shutterstock)

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4. That there are more types of insurance thanhealth and life.

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Some millennials may not own a home just yet, but instead theirmost precious possession is their brand new, must-have smartphone.Many millennials skip owning a car in favor of relying on Uber orrenting a car when necessary. Or maybe instead of going right intothe work force after graduation, they are planning a well-deserved,month-long European vacation.

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There are plenty of other types of insurance that can be usefulfor their needs, such as renters insurance, smartphone or tabletprotection plans, travel insurance, rental car insurance and more.If traditional insurance like homeowners or auto insurance isn’tthe right choice for them, there are plenty of other types ofprotection that can fit their lifestyle and are affordable.

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Personal insurance

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(Shutterstock)

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5. Insurance can be easy to purchase.

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Ease of purchase is critical for millennials. They are techsavvy and are more prone to quoting and buying online,getting what they need and getting it as soon as possible, andaren’t interested in having meetings or being on long phone callsto discuss their options. Like many others, they may preferinteracting online via chat or email and are more comfortablemaking the final purchase online. Giving millennials theseself-service options are important.

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Once you address these points, millennials will probably be muchmore likely to make the important insurance decisions to suit theirunique lifestyles.

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[Related: 5 ways for insurers to attract millennialsonline]

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