PC360 previously covered howmillennials research and purchase P&C insurance.
|Then we addressed how to recruit and retain them as workers for the insuranceindustry.
|But what about selling to this growing and (let's be honest)challenging new market?
|The following tips are based on Applied System's “Why Millennials Matter”report, which details the evolution of the insuranceagency as millennials proliferate the workplace, and technologiesthat enable the independent agent to reach and connect with theseconsumers.
|
Be a trusted advisor
|Despite their reputation for living entirely online, manymillennials respond well to in-person interactions, especially inthe workplace. Be available in person and be available tohelp.
||
Engage millennials with technology
|Offer multiple channels, including online, phone, and socialmedia, to enhance your credibility and reach millennial customerswhere they are most comfortable.
||
Update your website
|Increase conversion rates and capture more customers with a moreprominent, better designed online presence. Remember, your sitewill likely be millennial customers' first contact with you — makesure you give them a good impression.
||
Use a cloud-based agency management system
|Allow agents to service clients remotely, and for clients toaccess their accuont information online. Not only is it a value-addfor the client, but it makes account management easier foreveryone.
||
Leverage tech solutions
|Provide online self-service capabilities that make it easier formillennials to do business on their terms.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
