Earnix, a provider of integrated customer analytics solutionsfor insurance and banking, announces the release of Earnix 6.0, thenewest version of Earnix's software delivering enhanced predictivemodeling and decisioning tools designed specifically for thefinancial industry.

Combining risk and demand modeling with real-time connectivityto core systems, Earnix provides an integrated customer analyticsplatform that empowers insurers to optimize the alignment ofproducts and prices to the demands of specific market segments,resulting in higher profitability and growth in hyper-competitivemarkets.

The most significant change with Earnix 6.0 is the introductionof one-step Relational Optimization, which provides efficiency andaccuracy in pricing of financial products that are composed ofmultiple sub-entities.

The following market segments can benefit from the newRelational Optimization:

• Auto Insurance: Insurers can directly optimizepolicies combining multiple cars, multiple drivers and multiplecoverages, which make up the majority of policies written in theUnited States and Canada.
• Homeowners Insurance: While less common, homepolicies for multiple dwellings make up a lucrative segment of thehome insurance market which insurers can now better address.
• Commercial Insurance: Multiple coverages areparticularly common for business insurance policies, coveringmultiple employees across multiple business locations.
• Banking: As banks vie for customershare-of-wallet, the ability to optimize rates across multiplehousehold accounts becomes a critical competitiveadvantage.

Relational Optimization allows insurers and banks to acceleratethe transition from product-centric to customer-centricdecision-making, which in turn improves customer and householdretention, profitability, and customer lifetime value.

Earnix 6.0 provides additional functionality enhancement invarious categories including; an extension of real-time analyticalinterfaces, new segmentation options, and additional regressiontypes.

“With the introduction of Version 6.0 we continue to deliver onour commitment to the financial services industry to provide thebest that analytics has to offer—going beyond earlier generationsof descriptive and predictive analytics solutions,” says DavidSchapiro, Earnix CEO. “With the majority of US auto policiescovering more than one vehicle, Relational Optimization expands theoptions available today to financial services providers to meet therequirements of an exceeding sophisticated marketplace.”