By Susan Toussaint, co-founder of The WorkComp Advisory Group
Relationships between independent insurance agencies and insurance companies are changing and new dynamics accelerate the pace of change. Tighter margins, data analytics, a new generation of entrepreneurs and a focus on consultative sales are all trends that challenge the status quo.
The big concern for most agencies is how insurance companies will view the role of the independent agency in the distribution chain of insurance products and services in the future. Will web-based, direct-to-employer sales replace agencies?
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