• The total number of social-media comments (primarily on Twitter and public Facebook updates) surrounding the Jan. 8 Broncos-Steelers game was 2,137,220. In terms of social buzz, that makes it the largest single sporting event since January 2011, according to Bluefin — even bigger than last year's Super Bowl. (The average number of social-media comments for an NFL game on CBS is 107,637, including all regular season and playoff games in the 2011/2012 season.)
• Social-media comments pertaining to Tim Tebow during the AFC Wild-Card Game numbered 1,162,546 — an amazing 54 percent of the total comments for the game.
• 16 percent of the Tebow tweets above used the phrase "Tebow Time." The second-most popular theme, with 15 percent of the overall volume? Anti-Tebow comments.

Add it all up and it's clear that Tebow, whose career is still new, has a monster media presence.

Just think of what he could do for insurance.

The last we heard about Tebow and insurance was back in his Heisman days, when he had about $2 million in policies against injury while playing for the Florida Gators. Coverage was made available through the NCAA and — wait for it – independent agents.