A comprehensive program submission includes these parts:Executive Summary, Distribution, Underwriting, ClaimsExperience, Program Experience, Actuarial Information, AgencyProfile and Competitive MarketIntelligence.

The following checklist from Meadowbrook's Phillip Gajewskigives guidance about what to put under each heading. In anaccompanying article, part 1 of a five-part educational series titled “ProgramBusiness—From Submission To Finish Line,” Gajewski's discusses someof these items in detail.

Executive Summary

a. Program overview,to include:

1. Industry served
2. Market size
3. Lines of Business (LOBs)
4. Years in existence
5. Current volume
6. Association endorsements, if any
7. Carrier history
8. Concentration by state
9. Loss ratio
10. Expertise/experience in class of business
11. Issues unique to industry

b. Reasons for seekingnew carrier/market

c. Target start dateand reason for date

d. Plans for growthand geographic expansion

e. Type of paperneeded (admitted or non-admitted)

f. Specialcircumstances attributable to program's success

Distribution

a. Programmarketing

b. Direct versussubproduced business

c. Agencyrelationship(s)—MGA, GA, retail agents, wholesalers, etc.

d. Agencyresponsibilities

e. Geographic breakdown ofexisting book

Underwriting

a. Class ofbusiness

b. Average accountsize

c. Lines of business,classifications, rating codes

d. Ineligiblerisks

e. General eligibilityguidelines

f. Eligibility by lineof business

g. Policy forminformation (ISO/manuscript)

h. List of forms,endorsements and application

i. Primarylimits by LOB

j. Legalenvironment of each state

k. Rates

Claims Experience

a. Claims-handlinghistory (TPAs, carrier staff, vendors, etc.)

b. Loss runs by line(five years currently-valued hard copy)

c. Claim information(paid losses, number of claims, reserves, etc.)

d. Summary of largelosses

Program Experience

a. Total writtenpremium (annualized basis and inception-to-date)

b. Premium history byline by year

c. Policy count byyear

d. Hit ratio andrenewal retention ratios

e. Exposurehistory

f. Rate and pricingchange history

g. Loss ratio (pureand ultimate)

h. Premiumprojections

Actuarial Information

a. Recent actuarialevaluations, by line, state and year

b. Paid and incurredloss triangles by LOB

c. Reported claimtriangles by LOB

d. Loss drivers

Agency Profile

a. Principals

b. Type of agency

c. Incorporationdate

d. Existing businesscomposition

e. Agency managementand/or processing systems

f. Level of desiredrisk-sharing participation, if any

g. Current auditedfinancial statements

h. Staff, toinclude:

1. Overall experience
2. Key person résumés
3. Organizational charts

i. FinancialInformation, to include:

1. Program historical performance
2. Program pro-forma statements

j. Miscellaneous, to include:

1. Loss control programs
2. Reinsurance profile/history
3. Premium audit/finance
4. Payment plan details, if any

Competitive Market Intelligence

a. The current andfuture marketplace

b. Analysis ofcompetitors, including competitive products and programs, theirsizes, strengths and weaknesses, as well profiles of competingagencies

c. Applicable marketresearch, to include:

1. Relevant statistical data
2. Regulatory issues
3. Coverage available
4. Industry needs
5. Distribution patterns and potential