It bears mention that Twitter just celebrated its five-year anniversary, along with a glossy new record for the number of tweets rendered per second. The latter occurred on July 17 at conclusion of the FIFA Women's World Cup. Japan defeated the USA on a penalty shoot-out, spurring 7,196 tweets per second at the end of the final match. But even more compelling are the leaps and bounds made by the outrageously popular social media platform in half a decade—at last tally, users were sending about 200 million tweets per day.

Like its social media cohorts, Twitter brings a site-specific vernacular and clever way of siphoning slivers of our "downtime" while tempting TMI-induced insanity. Of course, both have generated ample watercooler fodder, especially here at Claims Central, where there is also much to celebrate. Eric Gilkey (@PC_360), Editor at large of PropertyCasualty360.com and former Claims Editor, spearheaded the magazine's foray into flight. When confronted with scant resources and a compendium of data to disseminate to a relatively broad audience yearning for immediate updates, he responded with, well, another challenge.