Social media is gaining the attention of businesses, including insurance agencies—and with good reason. According to Pew Internet & American Life Project, 79 percent of all adult Americans go online, and the numbers are even higher for young adults (95 percent of those aged 18 to 33).
Research shows people access the Internet to use social networking sites such as Facebook and LinkedIn; read blogs; purchase products and services; conduct online banking; download podcasts; rate products, services and people; get news; make travel arrangements; use search engines to conduct research; and e-mail friends and family.
For agents and brokers, this means they can no longer ignore social media as an outlet to reach consumers.
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