In the first of a series of podcasts on the power of personallines, Rick Gilman, executive director of the Personal Lines GrowthAlliance and American Agent & Broker tech columnist,discusses personal lines growth with Stu Durland, vice president ofoperations at Seely & Durland Insurance in New York.

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Durland is on the board of directors of the Personal LinesGrowth Alliance and is chair of the Applied Systems ClientNetwork's Industry Solutions Committee and has served in manycapacities on ACORD standards committees, AUGIE and the AgentsCouncil for Technology (ACT).

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In this podcast, Rick and Stu talk about the growth of Seely& Durland and the important role personal lines sales plays inthe agency's success. The discussion includes questions onleveraging social media, ways in which an agency can build itspersonal lines presence, and advice on how agents can overcomemisconceptions about the difficulty of getting new personal linescommissions.

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To listen to the podcast, click below.

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