Florida's four million residents lacking health insurance are getting new low-cost options this month under the state's Cover Florida Health Care Access Program.
But with Florida facing a $2 billion budget deficit, there's no money for any major marketing campaign. That means the state and insurance carriers are relying heavily on insurance agents to promote the new options.
While agents say they're glad the state is finally doing something to address the issue of the uninsured, many have doubts whether these new plans will catch on with consumers, particularly during this economic downturn when disposable income is so limited.
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