1. The buck starts here
2. Get right to the point
Customer service:
E&O prevention:
Reaching new markets:
Communicating with customers:
3. Know your target market
Why do more and more people prefer the Web for shopping andservice?
What generation does your visitor belong to?
o Anticipate questions visitors might ask, and make sure theanswers are easy to find.
4. Give your visitor something to do
www.iii.org
5. Focus on both features and benefits
6. Define "profitability"
www.thecounter.com
[email protected]
7. Keep it simple
Ted Baker is the president of Advantage Automation Inc., whichfor 17 years has offered agency-consulting services addressing avariety of management and agency-development issues. He also is anauthor and frequent conference speaker. Ted can be reached at[email protected].
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