Is Comparative Rating Dead?
As I speak with agents and carriers across the country, one central question seems to reign supreme: Is comparative rating viable in todays world of dwindling markets, real-time rating and credit scoring?
This is an issue with which I am quite familiar, and one that is dear to my heart. I have spent the bulk of my adult life in the trenches with a vendor of rating software, a vendor that has specialized in comparative rating both personal and commercial.
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