The Hartford has launched the next generation of its business owner's policy, delivering "tailored insurance coverage recommendations, real-time, transparent pricing, and simplified coverage explanations."
"This is more than just a product release," said Stephanie Bush, head of small commercial and personal lines at The Hartford. "Agents have told us that our business owner's policy and quoting system were already the best in the industry, but we saw an opportunity to offer even more. We're all consumers and expect customization and ease in our own digital shopping experiences, and we believe quoting and buying small business insurance should be just as effortless."
In a statement, The Hartford explained that its new policy offered tailored coverage recommendations as the quote was being built. "If there is a question about a recommended coverage, a pop-up window is available with a simple description and an explanation for why the coverage is recommended for a customer's specific business."
Agents can see the pricing of each coverage selection on the screen immediately, providing transparency as they move through a quote, The Hartford said.
In addition, the company continued, the quote proposal and policy documents include "easy-to-understand descriptions, intuitive coverage groupings, detailed pricing explanations, and a glossary of terms to ensure small business owners fully understand their insurance coverage and limits."
The Hartford said that its new policy was available in 16 states and would be rolled out nationwide by early 2020.
Learn more: www.thehartford.com/smallbusiness.
Victoria Spears
Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].