Root Insurance has entered California.

In a statement, the company said that it now is available to 60 percent of the U.S. population.

“Root brings unparalleled personalization and control to the auto insurance market in California,” said Root’s chief executive officer, Alex Timm. “Through the Root app or website, customers can sign up and customize their coverage to immediately see how some coverage options can impact deductibles and limits. Root’s app makes the process easy – including filing claims.”

Californians can sign up for Root’s insurance through the Root Insurance app or website. To get their rate, drivers estimate their annual mileage and submit their information.

Root Insurance is headquartered in Columbus, Ohio, and is currently available to drivers in Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, and Utah.

Victoria Spears

Victoria Spears

Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].

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