The Travelers Companies, Inc., has announced a new initiative with American Forests, a nonprofit conservation group, to plant trees when personal lines customers choose paperless billing. The insurer said that it will plant up to one million trees through April 2020, supporting the reforestation of endangered ecosystems in several states.

“Our commitment to plant trees with American Forests will hopefully encourage more policyholders to go digital,” said Michael Klein, executive vice president and president of personal insurance at Travelers. “Paperless billing provides an added level of convenience for customers, while helping minimize our environmental impact through a reduction in paper consumption and our overall carbon footprint.”

“We are thrilled to work with Travelers on this ambitious commitment, which is one of American Forests' largest corporate initiatives ever,” said Jad Daley, president and chief executive officer of American Forests. “Travelers' generous support will enable us to replant forests across some of America's most important natural landscapes, restoring their capacity to collect and filter drinking water, provide wildlife habitat, and naturally capture carbon emissions to slow climate change.”