National Western Life Insurance Company has officially debuted its simplified issue life platform called the NWL OptionLife series. The company said that the product features both rapid issue life and graded death benefit versions with the choice of level term or whole life coverage.

“OptionLife is a great alternative for harder-to-place cases or for those clients that can't wait to complete a traditional underwriting process before getting approved for life insurance,” said Fabiola Best, the vice president of life underwriting and new business. “With our NOW underwriting process the risk assessment is done all over the phone, saving the consumer and advisor alike valuable time.”

The NWLOptionLife series includes ratings from standard to Table 16 and written exclusively on an electronic application platform. The rapid issue life version of the series also offers accelerated benefits for chronic illness, critical illness, and terminal illness, the company said.