A recent Chubb study explored the attitudes on insurance-related matters across five generations of affluent and high net worth consumers.
The findings of "Selling Across Generations" revealed differences in how each generation searches for and purchases insurance, what they look for in an insurance carrier, their current coverages, the kinds of media they trust most, and how they currently engage with insurance agents.
The following graphic from the October 2022 issue of NU Property & Casualty magazine summarizes some of Chubb's findings.
Illustration by Shaw Nielsen | Art Direction by Chelsey Fredlund © Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.