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• Take It Easy

  By Chris Amrhein  |  April 25, 2012

  Master the minutiae, but don’t overlook the obvious

• What Would Steve Jobs Do?

  By Chris Amrhein  |  August 5, 2010

  Chris Amrhein writes about what the consumer wants and how the industry should provide for the customer, such as ATT&T after caving and giving its customers a free upgrade when the new iPhone hit stores.

• Homeowner Query Gets Squirrely

  By Chris Amrhein  |  May 6, 2010

  Welcome to the merry month of May! Gardens are in full bloom, mothers anticipate their annual day and kids dream of the magical possibilities of summer vacation.