The criticism in calculating terrorism risk had been the perception that analysts could not predict human behavior, but a new approach avoids the factor altogether, focusing on the way we communicate.
Property and casualty insurers must innovate to stay relevant to customers, improve profitability and transition into a business model that can shift with future market changes.
Property and casualty insurers must innovate to stay relevant to customers, improve profitability and transition into a business model that can shift with future market changes.
As social networks continue to grow in usage, insurers should take advantage of the services to advertise and communicate with customers in ways not available through other channels, a consulting firm advised.
Have you ever taken some clients out for golf? Do you periodically send your customers and prospects newsletters that offer tips on safety, ways to save on premiums or information on new products? Well, that's all social networking.