According to the U.S. Census Bureau, more than two-thirds of the nation's population currently participate in various social networking Internet sites.
The explosion of social media networks has created enormous opportunity as well as emerging risk for the business professionals who create, manage and use them.
As social networks continue to grow in usage, insurers should take advantage of the services to advertise and communicate with customers in ways not available through other channels, a consulting firm advised.
The growth of social media over the Internet is something insurance agents can embrace and learn to use as another tool to help grow their business experts in its use said.
The growth of social media over the Internet is something insurance agents can embrace and learn to use as another tool to help grow their business experts in its use said.
Social media outlets are a new marketing channel that insurers need to take advantage of, even though marketers are struggling to find out how best to leverage the new services in their favor, according to Mintel Corporation.