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Anyone who doubts whether U.S. insurers can do anything to influence how consumers feel about the industry hasn’t been paying attention north of the border.

Defending an insurance company’s brand reputation requires taking a proactive counterinsurgency strategy.

In October 2010, the Insurance Institute for Business & Home Safety (IBHS) conducted several full-scale high-wind/hurricane test demonstrations at its multi-risk Research Center in South Carolina.

In October 2010, the Insurance Institute for Business & Home Safety (IBHS) conducted several full-scale high-wind/hurricane test demonstrations at its multi-risk Research Center in South Carolina.

One gets the feeling that the 2011 Atlantic hurricane season will abide by Murphy's Law: Anything that can go wrong, will go wrong. As the season officially gets underway today, here's our guide to help you get through it.

One gets the feeling that the 2011 Atlantic hurricane season will abide by Murphy's Law: Anything that can go wrong, will go wrong. As the season officially gets underway today, here's our guide to help you get through it.

Read fresh information and recaps of this month's news about Florida's people, places, and products.

Dr. Steve Quarles joins the Insurance Institute for Business & Home Safety.